Emma Grede of Good American made history as the first black woman investor on Shark Tank.


Emma Grede of Good American made history as the first black woman investor on Shark Tank.



Emma Grede achieved history earlier this year.

It was announced in November that the co-founder and CEO of Good American will join the cap table of investors on the popular ABC program Shark Tank. The London, England native said that coming from an unconventional business experience makes her particularly pleased with the accomplishment.

Emma Grede stated in an interview with CNBC Make It that she had no acquaintances who had their own businesses when she was growing up. I thus had no idea what I was getting into.

Emma Grede, now 40, founded ITB Worldwide, an entertainment marketing company when he was just 26 years old. Years later, he collaborated with Kim and Khloe Kardashian to help launch their own clothing companies.

Emma Grede is the child of a Jamaican/Trinidadian father and Jenny-Lee Findlay, an English mother who worked at Morgan Stanley. “I was born in England’s East London. One of four children, I was raised by a single mother with very little money, she said in a guest feature for Shark Tank. Since my mother worked outside the home every day, I was quite involved in parenting my sisters.

I actually learned that I could achieve anything as long as I was willing to work really hard for it from watching my mum work really hard, the woman stated. Long delayed is Gerde’s historic Shark Tank debut.

Despite the show’s more than a decade-long history, a Black female investor has never been featured before. Since the show’s debut in 2009, Barbara Corcoran, Daymond John, and Mark Cuban have held the position of lead investors.

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Emma Grede Biography

Emma Grede is an entrepreneur who was born in the UK and now lives in Los Angeles. According to Forbes, She has a $360 million net worth. In the US, Emma Grede is a well-known businesswoman. She co-founded Good American and serves as its CEO in addition to being a founding partner of SKIMS. Her annual income is expected to be about $360 Million in 2022.

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She has gone a long way since she was a little girl since she has always had a strong interest in the most recent trends. Her business connection to the Kardashians has contributed to her rise to fame, and she has even made a guest appearance on a Shark Tank episode. Let’s find out more about his personal life, as well as his career and earnings, through this post.

Emma Grede’s Net Worth

Emma Grede has earned a seat with Kim and Kris on Forbes’ 2022 list of the wealthiest self-made women in the U.S. as a result of several of these enterprises succeeding. Due in significant part to her roughly 8% ownership in Skims, which was valued at $3.2 billion in January, Forbes determines Emma Grede to be worth $360 million. The remainder of her wealth comes from her husband’s cofounded businesses, Good American, Safely, and Brady, the latter of which she co-founded with NFL great Tom Brady. She also has smaller holdings in Frame and Brady.

Grede’s role as a Shark Tank guest judge may be what most people outside the fashion business are familiar with. She claims that she accepted the position to assist raise awareness of underfunded Black-owned companies. She is also the head of the 15 Percent Pledge, a movement that invites shops to dedicate 15% of their shelf space to Black-owned firms following the murder of George Floyd in May 2020 (pledge signees include Nordstrom, Sephora, and Macy’s).

As a Black woman in business, Grede adds, “I would get a lot of questions when I moved to America, but it was never really my reality or experience in Europe that that was even anything people would question me about.” She was inspired to take action by the recent racial justice movement as well as her own burgeoning fame. “I thought that the correct thing to do would be to leverage that with my position and what I’ve been able to accomplish for myself and where I am right now in my life,” she said.

“Grede may now be well-off and well-known, but getting here wasn’t easy. She remembers doing a paper route and other odd jobs from the age of 12 and spending the spare coin to buy fashion magazines as she grew up as one of four girls to a single mother in East London. When she was growing up in the 1980s, London was the center of the fashion world, and for her, supermodels were everything. “Kate [Moss], Naomi [Campbell], Linda [Evangelista], and Helena [Christiansen] were the objects of my obsession. Being able to gaze at fashion was almost like an escape.”

The young Grede had to leave the London School of Fashion due to financial issues and accept a position at a fashion production firm, which ended up being a blessing in disguise. She developed the concept for her first company, an agency that would link fashion designers with finance, after observing the difficulties faced by fashion designers seeking to secure sponsorships. She founded Independent Talent Brand (ITB) at the age of 24, growing it over the following ten years until selling it to the marketing company Rogers & Cowen in 2018.

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