With thanks to Intimissimi Jennifer Lopez. Jennifer Lopez has a new job that’s very hot.
Italian lingerie and intimate clothing brand Intimissimi said on Monday that Lopez, who is good at many things, will be the face of their Spring/Summer 2023 campaign.
Photos of the star wearing different pieces from the new collection, like silk bras, underwear, pyjamas, and kimonos, are part of the beautiful campaign.
Lopez said in a press release that she found out about the brand while she was traveling in Italy last year.
“I love Italy — the people, the fashion, the culture, the food, and the storied history,” she said. “When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits, and intricate designs.”
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” Jennifer Lopez continued.
The company says that Lopez is the best example of an Intimissimi woman. “Women today are smart and successful, and they show us how to work hard and go after our dreams. Lopez is the best person to represent Intimissimi because she brings a strong, modern sexiness to the brand and talks about what it stands for.”
The new campaign for the brand reminds me of a seaside town in Italy. The creative director of the brand, Riccardo Ruini, “captures the essence of a dreamy and vibrant Italian summer using cinematic imagery to transform the colors of Positano” in the new collection.
The brand added: “Hues of fuchsia representing the bougainvillea, orange for the glowing sun, and turquoise symbolizing the Mediterranean Sea are weaved throughout the new range.”
The new line is now available at all Intimissimi stores and on www.intimissimi.com.
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