Uniqlo Review 2023: Features, Product, Background, Shipping and Return Policy


Uniqlo Review 2023: Features, Product, Background, Shipping and Return Policy


Uniqlo is a Japanese fashion shop whose clothing is based on the principles of simplicity, quality, and durability. In addition, they claim that their apparel is produced with modern elegance, has the greatest fit and materials, and is inexpensive and readily available to everyone.

Indeed, Uniqlo is an authorized fashion retailer. The shop has never been accused of taking money from its consumers, therefore we cannot conclude that it is a hoax. According to the research conducted for this assessment, Uniqlo delivers its clients’ purchases without a problem.

These are the qualities of the ideal clothing item: timeless, high-quality, and beautiful designs that are also reasonable. The question is if Uniqlo actually offers such flawless fashion items, or whether their claims are only advertising. What about their services; do they offer superior services (such as purchasing, payment, shipping, and customer care) that make shopping at their online store painless? Primarily, is Uniqlo legitimate?

Uniqlo Review at a Glance

  • Japanese fashion retailer that started in 1949; and a subsidiary of Fast Retailing Co. Ltd (2005)
  • Specializes in clothing for everyone – women, men, boys, girls, and babies
  • Operate stores in several countries
  • Has different website for different countries, and do not ship outside the domestic market
  • Offers low prices


The Japanese firm that is currently known as Uniqlo was founded in 1949. The firm sold exclusively men’s apparel at the time. Around 1984, they began offering unisex casual apparel, under the moniker Unique Clothing. The name Uniqlo was not created until 1988, due to an administrative blunder. The firm sought to use a contraction of Unique and Clothing, which was expected to result in Uniqlo; instead, the “c” was accidentally converted to a “q” and Uniqlo was born.

Fast Retailing Co., Ltd. has owned 100 percent of Uniqlo since 2005. Despite the fact that a typo led to the posh moniker Uniqlo, there is nothing random about their business. The firm has expanded as a consequence of its years of strategic operation. The firm has expanded from a single store in Japan to hundreds of stores in Japan and numerous other countries around the world.

Uniqlo Features

  • Region-Specific Websites
  • Apps

Region Specific Website

The website is the initial point of customer contact, thus the ideal online business should have a website that gives a favorable first impression. To this end, Uniqlo intends to create websites that provide personalized service.

Uniqlo maintains many area-specific websites, as opposed to the majority of online fashion shops which operate a single website that users must navigate to obtain information relevant to their location. Thus, if you dwell in “Kafansha” and will be receiving your shipment there, you must visit the Uniqlo “Kafansha” website, where all information applies to Uniqlo’s business in Kafansha. All goods will be shown in your local currency, payment methods will be limited to those available in your region, delivery choices will be limited to those accessible in your region, and so on.


Buying with a fashion app offers several benefits; hence, the perfect fashion shop must build applications. After the app has been loaded on the customer’s smartphone, the online store is only a click away. Apps also ease the payment process, since customers may keep their payment information and save it repeatedly by entering it at checkout. Moreover, apps employ push notifications to notify users of new items and special deals, putting them in a position to receive exclusive products or substantial cost savings.

Uniqlo provides fashion applications for iOS and Android, thankfully. The apps are accessible through their respective app stores. The iOS software is compatible with iOS 9.0 or later, while the Android app is compatible with Android 4.4 or later.

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Uniqlo Product Overview

Uniqlo Product Overview

The ideal fashion store should have a large variety of fashion items so that you can purchase all of your fashion needs in one location. In addition to the apparent ease of searching for only one store, there are cost benefits associated with purchasing items from a single retailer. You will be required to pay for a single order shipping, as opposed to paying to ship purchases from several merchants. Also, when you purchase all of your things from a single retailer, your order total will be big, and you may be eligible for bulk purchase discounts.

In this respect, Uniqlo is accurate. The store has a variety of products. Although many online businesses focus solely on women’s fashion, Uniqlo is a one-stop shop for men, women, and children, offering a vast assortment of apparel and accessories. The product categories and various products within each category are as follows:


Outerwear and Blazers, Fleece, Stretch Wool Jackets, Sweatshirts and Sweatpants, Sweaters, Casual Shirts, Dress Shirts, T-Shirts, Graphic Tees, Jeans, Pants, New Warm-Lined Pants, Activewear, Undershirts, Underwear, Socks and Tights, Loungewear, Accessories, and Shoes can be found in the Men’s category.


Outerwear and Blazers, Fleece, Sweatshirts and Sweatpants, Sweaters and Cardigans, T-Shirts and Tops, Graphic Tees, Shirts and Blouses, Dresses and Jumpsuits, Skirts, Jeans, Pants, New Warm-Lined Pants, Leggings Pants, Activewear, Innerwear, Bras and Underwear, Socks and Hosiery, Loungewear, Accessories, and Shoes are available for Women’s Category


You’ll discover Outerwear, Fleece, Sweatshirts and Sweatpants, T-Shirts and Tops in this category. Printed T-shirts, pants, and shorts, Warm-Lined Trousers, Dresses, and Skirts, Activewear, Innerwear, and Loungewear, as well as Accessories


You’ll discover Outerwear, Fleece, Sweatshirts, and Sweatpants, T-Shirts and Tops, Graphic Tees, Pants and Shorts, New Warm-Lined Pants, Activewear, Innerwear, and Loungewear in this category.


There are two sections within the Baby wear category: Toddler and Newborn. Outerwear, Tops and Dresses, Trousers and Leggings, Inner-wear and Socks, and Pajamas comprise Toddle wear, whereas Newborn wear comprises Newborn Outerwear, Bodysuits, One-Pieces, Newborn Inner-wear and Socks, and Accessories.

Prices and Related Policies

The pricing of products is the first thing that the majority of people consider, as they do not like to overpay for any purchase. Consequently, the perfect online fashion business should include items that are deemed to be affordably priced.

Recall that one of Uniqlo’s commitments is to deliver inexpensive and accessible apparel. This portion of the evaluation addresses the affordability of Uniqlo’s products.

Women’s flannel shirts are available on the US website for around $15, while cashmere sweaters and windproof pants range between $30 and $40. You may also get a variety of children’s clothing (fleece shirts, T-shirts, undergarments, and more) for less than $10. The only conclusion that can be drawn is that the prices of Uniqlo’s merchandise are quite modest and affordable.

Hence, Uniqlo is a fashion store to visit if you want to shop on a budget. In addition to offering inexpensive rates, Uniqlo commits to a one-time price modification. If an item you purchased from the Uniqlo website is marked down within 14 days of your purchase, the firm will reimburse the price difference. This is to guarantee that they offer the most competitive pricing at all times.

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Bonuses to Attract Customers

Uniqlo Review 2023: Features, Product, Background, Shipping and Return Policy

A review of the promotions supplied by an online store is essential since they allow customers to get things for free or at a discount. Uniqlo, like other online clothes businesses, runs promotions.

They conduct various promotions on occasion. Typically, these promotions have a limited duration, with pricing reverting to normal after a defined time period. At the time of writing these evaluations, Uniqlo promotions included the following:

  • This promotion reduced the price of cashmere sweaters, hoodies, and other merchandise by 20%.
  • This promotion offers new customers $10 off their first order over $75 as a sign-up incentive. Register, provide your email address, and make your initial purchase as a first-time customer.
  • A “Get $10, Give $10” referral incentive — this promotion pays you for recommending the fashion store to a friend. If someone you invite successfully makes a purchase (above $75), you will receive a discount of $10 off your next purchase. As there is a $10 welcome incentive, the individual also receives a $10 discount.

Shipping Policy

As shipping costs are added to the item pricing, the majority of buyers abandon their carts during checkout. This indicates that people regard the entire cost of the thing to be unsatisfactory, despite the fact that the price of the item itself is acceptable. A study of an online store is consequently incomplete without an examination of the delivery costs. So, the ideal online business will have the lowest feasible delivery charges.

The amount of time it takes for the goods to be delivered is also a factor in shipping timeframes. Consumers dislike having to wait too long for their items to be delivered. So, the ideal online store will have relatively quick shipping periods.

But, before discussing delivery schedules and costs, it is essential to analyze the online store’s shipping locations. This is because if the business does not ship to your desired location, there is no purpose in purchasing from them, and there is no need to consider shipping costs or delivery timeframes.

Uniqlo does not ship to as many areas as the majority of online fashion merchants. Indeed, Uniqlo does not offer international shipping. They operate region-specific websites, and when you purchase from any of these websites, they will only ship to the domestic market. If you will be getting your shipment in the United States, you must purchase from the Uniqlo US website; if you will be receiving your package in Australia, you must purchase from the Uniqlo Australia website. Australia, Canada, China, the European Union, France, Germany, Hong Kong & Macau, Indonesia, Japan, Korea, Malaysia, the Philippines, Russia, Singapore, Spain, Taiwan, Thailand, the United Kingdom, and the United States are the available shipping regions. The European Union comprises the countries of Austria, Belgium, Denmark, Finland, Greece, Ireland, Italy, Luxembourg, the Netherlands, Poland, Portugal, Serbia, Slovakia, Slovenia, and Sweden. The list of supported nations indicates that clients in many regions will be unable to purchase from Uniqlo unless they are able to receive packages in one of the listed countries.

The lowest possible delivery cost that an online fashion business may provide is zero, which is free shipping. Fortunately, Uniqlo provides that.

Uniqlo ships for US purchases to all US states, including APO/FPO and US territories. The available shipping choices are “in-store pickup,” Standard shipping, Two-Day shipping, and Express shipping. The “pick in store” option brings the delivery to a Uniqlo location of your choosing, where you will collect it. It takes three to seven business days for the shipment to arrive at the store, and shipping is free. Standard shipping takes 3 – 7 business days (but might take 7 – 11 business days for Alaska and Hawaii, and 15 business days for APO/ FPO locations and US territories) and costs $5.

There is a $17 Two Day Delivery option that will send the product to your house in two business days if the order is placed before 12 pm (but in three business days if the order is placed after 12pm EST or on the weekend). There is also a $22 Express Delivery option for purchases ordered by 12 p.m. EST (Monday through Friday) that will deliver the product to your door within 1 to 2 business days. Only the 48 contiguous states are eligible for Two-Day and Express Delivery.

Many shipping choices are available when shopping on the UK website. The free delivery option is “Click and Collect” in-store delivery. The box will be sent to a Uniqlo shop of your choosing, where you may pick it up; nevertheless, the package will be ready for collection the day after you place your order (minus weekends). Standard delivery will take between two and four business days and will cost £3.95. There is a £5.95 Next Day delivery option where the box will be delivered to your home the day after you place your purchase (excluding weekends). You may also choose the £5.95 Nominated Day Delivery service to specify a certain day for the package’s delivery. For a fee of £4.95, you may have your Uniqlo purchase shipped to a local Convenience Store for pickup the following business day. However, it should be emphasized that orders must be submitted by 6 p.m. in order to be shipped as promised.

There are just two shipping choices for the region/countries listed on the Uniqlo Eu website: regular delivery and expedited delivery. Standard shipping takes 2–4 business days for Austria, Belgium, Denmark, the Netherlands, and Luxembourg, and up to 5 business days for the remaining countries; expedited delivery takes 1–2 business days for everyone. Standard shipping costs vary between €3.95 and €11.95, while fast delivery costs range between €9.95 and €19.95.

For shipping costs and timeframes to other countries where Uniqlo operates, you can visit the country-specific website or examine the information at checkout.

The analysis of Uniqlo’s shipping procedure reveals both positive and negative aspects that merit attention. Uniqlo’s free delivery, where it is available, applies to all other items. Unlike other online clothes retailers who only give free shipping on orders over a certain threshold, Uniqlo offers free shipping regardless of the order total. This implies you do not have to spend more than you expected in order to obtain free delivery. Unfortunately, Uniqlo does not provide free shipping on home deliveries. To receive free delivery, you must mail the product to a Uniqlo store and pick it up there. For many consumers, including myself, this eliminates the ease of online buying. The essence of internet shopping is being able to click and having the products delivered to your home – as if by magic. If I am required to go to the shop for pick-up, I would rather make the initial purchase at the store. The fact that Uniqlo does not offer this limited free delivery in all locations where it operates is also unhelpful.

At the time of this review, there were free shipping promotions that delivered things directly to customers’ doors. On the EU website, free standard delivery was available for goods over €50, while on the UK website, free standard shipping was available for orders over £20. After the promotional time, however, deliveries will return to normal.

In addition, it is well known that many fashion merchants fail to meet their claimed shipping schedules. However, Uniqlo does not appear to be hampered by this issue, and in the vast majority of situations, they produce as intended. This is because they do not officially ship overseas, but instead ship from the local distribution center or shop to the target location.

Return Policy

When you buy something online, you rely on product descriptions and photographs to evaluate the item. Due to the fact that the item was not physically viewed and evaluated, there is a chance that it will not be completely satisfied when it is received. There is also a chance that the item might be damaged in shipment. So, it is essential that the store you purchase from allows you to return things for a refund or exchange.

Similar to the majority of online apparel stores, Uniqlo accepts returns for a refund or exchange. The return policy of Uniqlo varies greatly depending on the website from which you are purchasing.

On the US website, refunds are accepted within 60 days. This implies that you have 60 days from the day you get the shipment to return any item to their warehouse. If you’ve read other evaluations of online fashion merchants, you’ll discover that the typical period for returns is 30 days, as this is how long the majority of businesses in the sector allow. Nevertheless, for US returns, Uniqlo doubles that amount. This means that you will not have to race against the clock or worry about missing the deadline and being disqualified from a refund or exchange. When Uniqlo receives the returned products, they will be inspected, and if accepted, a refund will be granted. According to Uniqlo, you have up to 28 days to obtain your refund. This is, in my opinion, overly lengthy.

The return period for orders placed on the Uniqlo “Eu” website is 30 days, which is common for the industry. In addition, the returns/refund processing time is significantly reduced, and you will get your reimbursement within 15 business days after returning the item to Uniqlo. Therefore, you must consult the country-specific Uniqlo website to determine the return window and refund processing periods.

The fact that returned products are scrutinized after reaching the Uniqlo website indicates that they must meet certain requirements to be accepted. Any returned item must be in its original selling condition and have its original packing, tags, and labels. They cannot have been worn, cleaned, or damaged. Due to hygienic concerns, certain products cannot be accepted. They include innerwear and undergarments that are not in their original packaging, as well as swimwear without plastic labels.

Depending on your delivery destination, how you return an item relies on your decision to do so. In certain countries (such as the Netherlands and Belgium), internet purchases can be returned at Uniqlo shops. In some countries, however, such as the United States, it is not possible to return online purchases to stores; instead, online purchases must be returned straight to its warehouse, whereas in-store purchases may only be returned to stores.

You must print a returns packing list and prepaid returns label from the Uniqlo website in order to make online returns in the United States. Just package your products, attach the return label, and drop them off at any United States Postal Service or FedEx station. Nevertheless, return shipping costs will be deducted from your refund, amounting to $7.00.

Customer Service

It is not sufficient for an online fashion store to be legitimate. Also, the shop should have an effective customer care department in order to quickly respond to and handle consumer questions and concerns. No consumer anticipates having a problem, yet problems are unavoidable, and it is reassuring to know that the shop will immediately handle them.

When you have questions, you should first visit the website. Uniqlo’s FAQ page is organized into several areas, including payment, ordering, promotions, shipping, returns, purchase, and others. Each category has a sequence of adequately answered questions. For instance, under the payment section, issues such as “What payment methods are accepted?” are addressed. Which currency can I use to pay? Can my billing address differ from my shipping address? What details are necessary for payment? How secure is shopping at Uniqlo? Why was my payment declined? When will I be billed for my purchase?

The FAQ resources on the Uniqlo website are comprehensive, and you will find solutions to the majority of your questions. Also, the classification facilitates browsing the relevant help article. But, if you need to contact Uniqlo, they give direct means of communication. There are also emails and an online contact form.

Nevertheless, the specific option you may utilize and whether that option is accessible depends on the specific Uniqlo website you are on. US Clients get access to all available choices. Consumers can utilize the online contact form on the Uniqlo website to receive a letter response. Instead, customers can email [email protected] from their email account to contact Uniqlo directly. The email service does not provide quick feedback; thus, clients may want to use the telephone service. One phone number (1-855-486-4756) is for store-related inquiries, while the other (1-877-486-4756) is for online-related inquiries. Both phone lines are accessible seven days a week, but only between 9 a.m. and 9 p.m. Eastern Standard Time.

Telephone and an online contact form are the two options available to UK consumers. The telephone number is 0207 886 4930, and the service is available from 8 am to 10 pm GMT (Monday through Friday) and from 10 am to 7 pm GMT (Saturday and Sunday) (Saturday and Sunday). A disadvantage of the United Kingdom’s telephone service is that it is not toll-free; you will be paid local telephone rates. Another minor irritation with Uniqlo’s customer service is that it is not available around the clock (24/7).

Is Uniqlo Legit?

Uniqlo is a legitimate and secure online supplier of clothing. They run over a thousand stores throughout the globe, including over 700 in Japan, where the firm is headquartered. The company has been in operation for about seven decades, and since it began conducting internet business, they have been completing orders.

The distinctive area-specific functioning of Uniqlo enables it to efficiently service each region in which it operates. This also indicates that rules and service offerings vary from area to region. In general, they offer high-quality apparel for ladies, men, boys, girls, and infants. Likewise, their prices fall within an acceptable range. They provide free delivery to select regions, accept returns if you are not completely pleased with your purchase, and have a prompt customer care department.

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